Occupation Providers Wins Creativeness & Innovation Award for Yearlong Own Branding Initiative

Sarah Lawrence College’s Office of Vocation Providers will be honored with an Alva C. Cooper Award for Finest Procedures in Job Services from the Metropolitan New York Higher education Job Setting up Officers Association, an corporation comprised of occupation companies industry experts from more than 60 faculties and universities in the metropolitan New York spot. The Sarah Lawrence team will just take property the “Creativity & Innovation Award” in Could for its yearlong initiatives aimed at educating pupils on personalized branding. It is the sixth best apply award for Sarah Lawrence’s Business of Career Services since 2010.

“Receiving this award is a correct honor,” stated Angela Cherubini, Director of Vocation Providers. “But even additional gratifying is realizing that our programming is generating a authentic and demonstrable effects on our students’ expert improvement.”

The Business of Profession of Providers has ever more focused on the significance of Sarah Lawrence students internet marketing on their own professionally throughout platforms, giving personal branding appointments and recruiting experts from the College’s school and staff group and its community of alumni, mothers and fathers, and close friends to recommend learners on how to own and hone their on line profiles. In the tumble 2021 semester, Job Products and services related Kathy Yeu, dad or mum of alumna Michelle Nigro ’15 and founder of LEAP to Brand, with Psychology faculty member Meghan Jablonski to supply a master class on private branding within just Jablonski’s undergraduate course Foundations in Office Tradition & Nicely-Currently being, an internship practicum. In addition to supplying the 90-minute learn course in Oct, which she tailored from a presentation she consistently gives to corporate clients, Yeu satisfied with students individually for just one-on-one consultations. Inspired by Sarah Lawrence’s aim on individual branding and supporting learners build a expert id, Yeu created a $25,000 donation to start out the Kathy Yeu and David Nigro Fund for Occupation Progress, assisting to tremendously increase career applications and initiatives each individual 12 months.

“It can be good to see the great progress Sarah Lawrence has created in the amount of vocation assistance and guidance it provides to college students,” said Yeu. “Involving the practicum taught by Meghan and the situations and solutions structured by Vocation Providers, learners are properly on their way to diverse, fulfilling careers.”

(Related Reading: Making it Own: Kathy Yeu P’15 Partners with Vocation Companies to Set Students on a Route to Qualified Results)

In addition to the partnership with Yeu and Jablonski, Sarah Lawrence’s award-winning, yearlong emphasis on branding bundled a selection of plans and initiatives organized in collaboration with team and school throughout many locations of the University. These incorporated:

  • “TikTok, Instagram & Clubhouse: Leveraging Emerging Media for Profession Results,” an function structured in partnership with the Business of Alumni Relations that featured alumni industry experts in emerging media and an opportunity for learners to have their headshot taken by a specialist photographer.
  • Partnering with two university student groups—the Pre-Health and fitness Alliance and Thrive, a mentoring system for students of color—to aid their users get qualified profiles up and running LinkedIn.
  • “Polishing Your Profile: A LinkedIn Workshop,” arranged in partnership with workers from the Library and The Understanding Commons and aimed at demonstrating undergraduate and graduate pupils how to develop a dynamic LinkedIn profile to leverage internship and position prospects.
  • Job Services’ once-a-year Spring Internship, Job & Volunteer Reasonable returned in man or woman following a COVID-induced virtual hiatus, and integrated a next chance for pupils to have their headshots taken by a experienced for use on social and professional networks.

A student takes part in a professional headshot sessionAs a end result of Profession Services’ attempts, as of this writing additional than 720 Sarah Lawrence learners have LinkedIn accounts—approximately half the undergraduate college student entire body. A lot of of these profiles boast a expert headshot, taken at SLC. This is a essential factor of expert enhancement, says Jamie Jordan ’19 MFA ’23, Assistant Director of Job Companies. “In accordance to LinkedIn, members with headshots are 9 occasions extra probable to get relationship requests, 21 occasions much more possible to get profile sights, and 36 instances additional probable to get messages,” Jordan explained. “By delivering chances to have a expert headshot taken, we’ve removed a cost barrier and created a strategic financial commitment in our college students.”

To learn extra about the Business of Occupation Providers, which include how users of the Sarah Lawrence community can get associated, visit sarahlawrence.edu/ocs.


About Sarah Lawrence Higher education

Established in 1926, Sarah Lawrence is a prestigious, coeducational liberal arts school that continuously ranks among the the primary liberal arts faculties in the state. Sarah Lawrence is identified for its pioneering solution to schooling, loaded background of impassioned mental and civic engagement, and vibrant, prosperous alumni. In shut proximity to the unparalleled choices of New York Town, the historic campus is household to an intellectually curious and numerous local community.